NetSuite’s Customer Relationship Management (CRM) solution helps companies turn leads and prospects into customers. It allows you to easily manage interactions with your contacts on a single platform. NetSuite CRM has all the capabilities of a traditional CRM solution, such as sales force automation (SFA), customer service management and marketing automation. It also has the ability to manage estimates, commissions, sales forecasts and partner relationships. NetSuite CRM provides a seamless flow of information across the entire customer lifecycle — from lead all the way through opportunity, order, fulfillment, renewal, upsell, cross-sell and after-sales support.